The falafel plate now comes with 5 pieces of falafel patties, hummus, tahini sauce, tomatoes, pickled turnips, lettuce and pita bread. Right now my brother Steve is experimenting with a whole new way to cook and present the falafel plate and wrap. It’s a matter of practice, experimentation, and open-mindedness. I can tell you from experience that this sort of thing s just one of those things you have to do all the time in order to get good at it. Sometimes it’s the marketing people like myself that comes up with a new idea. This person is the member of the team that loves experimenting for hours in the kitchen trying out new recipes, new sauces, or cooking up new ways to present menu items that already exist. In the case of small, family owned restaurants like ours that person is usually the chef. Sometimes in smaller organizations it’s not a team but just one person. Usually it all begins with a small team within the organization developing a new idea. The new product cycle is a very interesting thing. (insert customer made illustration of chart showing a typical new product life cycle.) If you look at, you know, the limitations of creating new products, you’re only limited by the technology that you have to work with. Since new developments are the products of a creative mind, we must therefore stimulate and encourage that type of mind in every way possible.
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